A man has collapsed to death in Nigeria after failing to endure series of heavy slaps from his opponent in a new craze – slap fight.

The victim looked strong and did well to take his turn to land a slap on the cheeks of his opponent but a return slap appeared to have struck too hard that he could not continue the contest.

The victim’s attempt saw the right wireless earphone of his opponent drop from his ear but the latter gathered momentum and paid back with a huge one that has reportedly ended his life.

Just when the audience waited for him to return a slap, the victim was seen falling slowly to the ground and all attempts to resuscitate him proved futile.

source: 3news