A number of social media influencers including popular skit maker and comedian, Sadik Sulley popularly known as SDKele graced the launch of the new Ceres Nectar range of juices at the Labadi Beach Hotel in Accra recently.
The launch which was a collaboration between PepsiCo and Transmed Ghana Ltd offered the means for the influencers as well as members of the media fraternity to be drink tasters of the new products.
At the launch held at the Labadi Beach Hotel in Accra, Isabel Coetzer, Commercial Lead PepsiCo Exports East, West and rest of World said, “Ceres Fruit Juices have become an integral part of the lives of Ghanaians over the past decade.
“Ceres is known for bringing the best of nature to Consumers with high-quality goodness and delicious taste in a wide range of flavours. We are therefore very excited to be able to announce that we have launched Ceres Nectars in Ghana.
“We now offer our consumers and Customers additional uncompromising choices at a broader range of affordability.
The new expanded Ceres Nectar range of juices which is available in 5 flavours in 1L and 200ml pack sizes are Multifruit Fusion, Caribbean Crush, Tropical Blast, Mango Orange Twist and Orange Bliss.
According to Karen Veysey, PepsiCo Marketing Manager for Juices, West East and Central Africa said the expanded range will ensure that Ceres offers something for all Ghanaians and for all occasions.
“The range has been developed based on extensive Ghanaian Consumer research. This gave us in-depth insights into Ghanaian Consumer preferences, wants and needs.
“One key insight was that in addition to what is currently offered by the much-loved Ceres 100% range, Ghanaian Consumers were also looking for juices with a thicker texture and a more intense, sweeter, fruitier taste,” he said.