A business consultant, Nana Akwesi Bonsu, has challenged entrepreneurs in the country to keep themselves from endeavors that are no longer relevant in today’s dynamic world.

Rather, Mr Bonsu — who is the Chief Executive Officer (CEO) of My Story Magazine — said entrepreneurs must be adaptable with the ability to deliver new products and services, or to build new systems and structures that could strengthen their operational capacities.

Speaking to the media in Accra, Mr Bonsu stated that innovation and technology adoption were no more an option but a must for entrepreneurs.

“Create a niche for your business, adjust to current or future innovations, relearn new inventions, and build up new systems and structures for your businesses.

“Don’t underestimate the tool of technology, and above all have the mental capacity,” he said.

Mr Bonsu said entrepreneurship was not a rosy journey, but instead required tough-mindedness to create an avenue that would help society.

“Nonetheless, mental fortitude, a wealth of knowledge, understanding your essence for the establishment, and having the wisdom to ride your idea are very essential in this instance.

“Amid the current economic crisis and global recession, there is also a place for individuals who have mastered their craft to also survive,” he said.

Govt support

Mr Bonsu urged the government to support entrepreneurs by creating opportunities such as tax exemptions on specific consumable goods and services.

He said there should be a system to financially support business owners to help them to expand their businesses.

He said the government must take deliberate steps to patronise small-scale businesses, especially locally-produced goods and services.

He underlined the need for the development of policies that could attract more investors into the country.

He explained that mentorship for entrepreneurs was now very essential and, therefore, start-ups, and that anyone interested in business must take note to have mentors in their life.

“Individuals who are giants in our industries must also avail themselves to teach upcoming entrepreneurs.

“They shouldn’t see them as a threat or competition, but rather as a medium to pour out their experience to help the upcoming ones become more productive and efficient.

“Partnership, on the other hand, is also key. Most people from our side of the world do not consider partnerships in business. People must come together to create businesses that will profit all. It is in this that we will see growth and expansion,” he said.

Mr Bonsu’s My Story Magazine is noted to be focused on telling stories and putting the spotlight on entrepreneurs, start-ups and change-makers across Africa.

He said the firm ultimately gives people an opportunity to tap into the brains and experiences of business leaders, start-ups, entrepreneurs, and technical leaders to learn their strategies, their motivation and challenges.

“By telling the stories of individuals and organisations from different perspectives, and from across the entire regions of the continent, we believe it is only by collective action and innovation sharing across the regions that we can help Africa to solve its deepest challenges,” he added.

source: graphic.com