EMERGING Ghanaian fashion brand, Quophi Akotuah Men (QA-men) recently launched its latest collection The Awakening to serve the needs of men online.

The Awakening collection marks a new beginning symbolising the regality, tranquility, and originality of men’s fashion.

According to the designers, Michael Akotuah Addo and Quincy Koranteng, the new collection which come in shorts, long and short sleeves shirts, kaftans and trousers are crafted from authentic Kente cloth from the Volta Region with each piece telling a unique story about masculinity.

The common perception seems to be that men pay no attention to their clothes but Michael Akotuah said the assertion was very incorrect.

“Men take as much trouble over their clothes as women because they have realised that they are also judged by how they look, so it’s best to make the right impression.

“Hence, the modern man is particular about his appearance with what he wears being very significant.

“As a fashion brand, our goal is to fill the gap as well as satisfy the growing and sophisticated fashion taste of the classic Ghanaian man who wants to identify with his roots with was he wears. 

“This is more than just a collection; it’s a statement of style, an assertion of sophistication, and a tribute to the unexplored terrains of menswear design,” Quophi Akotuah said.

According to Quincy Koranteng, The Awakening collection holds a special place in their hearts adding, “It represents the re-emergence of the QA Man— distinctive, confident, and bold in asserting his style.

“The Awakening collection allows one to venture into a novel realm of menswear and embrace new men’s style”, Quofi Akotuah added.

SOURCE: GraphicOnline