It has definitely been a streak of feats for Ghanaian up and coming musician OlivetheBoy this year after being named Apple Music’s ‘Up Next” star.
Apple Music Up Next is a monthly programme published by Apple Music aimed at identifying, showcasing and elevating rising star talents.
Each month, Apple Music’s editorial team selects an artiste to promote in order to raise global awareness of the artiste and further to grow the artist’s audience.
The likes of Nigeria’s Burna Boy, Rema, Tems have earned the rank in previous editions and OlivetheBoy’s selection by Apple Music is a testament of the latter’s growing popularity.
This good news comes after OlivetheBoy made headlines in June this year when he was named number one in the official Chartmetrics list of the Top five most streamed Ghanaian artistes in the first half of the year 2023.
Olivetheboy’s maiden song, Goodsin beat the likes of King Promise’s “Terminator” and “Into the future” by Stonebwoy to take the first spot.
The report compiled by renowned music data analytics giants, Chartmetrics and Soundcharts, observed streaming metrics from January to June 2023 for Ghanaian musicians and their songs across five different streaming platforms: Spotify, Audiomack, Tiktok, Boomplay and YouTube.
His music talent and worth was further boosted when a video of Mr Eazi and King Promise dancing to his now hit single “Goodsin” (off his Avana EP) last month went viral on social media.
OlivetheBoy’s journey to becoming Apple Music’s Next Up star is a testament to the power of social media, particularly when Tiktok played a crucial role in his dominance on the music scene, rubbing shoulders with A-list musicians.
In a press release, OlivetheBoy’s management described Apple Music’ support for young artistes as remarkable.
It noted that the selection of OlivetheBoy as its Next Up Artist, demonstrated the music streaming platform’s commitment to push young and talented acts into stardom.
“This coveted platform will undoubtedly propel OlivetheBoy’s career to new heights, exposing his music to a global audience and fostering connections within the industry”, the statement added.